Founder's Journey
I’m Nikhita, founder of Purple inc.
I spent 15+ years in leadership roles across strategy, insights and operations at Nike Europe and Walmart India. I know how decisions get made at scale, how consumer trends evolve, and what it takes to build businesses that grow and last.
At Nike, I founded and co-chaired a 500-strong community, and embedded accessibility into Nike’s commercial and brand agenda. That work is the foundation of Purple inc.
My personal experiences with accessibility give me a first-hand perspective. I am not just building this business, I am the consumer I am designing for.
My mission is to use accessibility as a design method and catalyst for innovation. When companies design from constraint, they build products and services that remove friction and work for everyone.
Purple inc. offers advisory for founders, executives and teams who want to embed accessibility into strategy, culture, products and consumer experience. The goal is always the same: businesses that outperform, that consumers love, and that teams are proud to stand behind.
MEANING BEHIND THE NAME
"Purple" is often associated with wisdom, intuition, knowledge, and business success.
More recently, purple is also globally recognized as the colour for accessibility and inclusion.
Making 'Purple' a fitting name for work that challenges leaders to see inclusive cultures as a driver of long-term performance.