WHY ACCESSIBILITY
The Economics of Accessibility
Accessibility is a design method and catalyst for innovation. When companies design from constraint, they build products and cultures that work better for everyone
ACCESSIBILITY DRIVES INNOVATION
Designing for a constraint, results in break through innovation
Unlock accessible innovation with our five step design amplification process
CASE STUDY
Safety Bathtubs
The brief
Seniors with mobility limitations could not safely step over a traditional bathtub. A real need. A real barrier.
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Design
Remove the barrier. Safety Tub built a bathtub with a watertight door, designed entirely around the constraint. Low threshold entry, built-in seating, grab bars.
Result
Demand came from everywhere.
Athletes who wanted hydrotherapy. Injury patients needed recovery. Wellness consumers and parents. The consumer cohorts expanded.
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Numbers
$757M in 2022, projected to be $941M in 2028
THE MARKET
> 30% of the population have constraints at a given time
THE ADDRESSABLE MARKET
Physical disabilities
Mobility, dexterity
Sensory
Visual and hearing impairments
Age-related
Older adults with changing abilities
Cognitive & neurological
Dyslexia, ADHD, autism spectrum
Temporary limitations
Injury, illness, post-surgery recovery
Caregivers
Those supporting others
THE REGULATORY REQUIREMENT
Being Accessible is being Compliant
The European Accessibility Act is now in force.
Act today.
Companies with 10+ employees. Revenue
+€2M. Selling in the EU.
Websites, apps, e-commerce, banking,
transport, telecoms.
Companies with existing products have until
June 2030 to fulfil requirements.
Our mission
We believe the strongest strategies and cultures are built with everyone in mind. Through storytelling, strategy, and lived insight, we help organizations, leaders, and individuals improve accessibility and strengthen inclusion. Whether it’s your product, workplace culture, or customer experience, we partner with you to build systems that serve—and can be accessed by—all