Accessibility, robotics, and human touch. Flying is something we all optimise for. No matter how frequent the flyer, we're always iterating to get our travel routine down to a T. The airport journey has been built around self-service. Yet only about 55% of travellers use it (SITA). You'd expect faster take-up from people this obsessed with optimising. But nearly half still turn to a person, wanting a better experience than the standard app gives. In 2024, about 9.4 billion pa

Ever been on the market for something specific — exactly how you imagined it? Like that perfect all-rounder bag… or that water bottle that’s big enough but not too bulky. For me it was that perfect lipstick shade. You know the one that makes you feel like you’ve got your life together? After much trial (and mostly errors), I did manage to zero in on 'the one', only to discover a few months later… it’d been discontinued. 🫠 We know there is method to this madness; often dri

"I never thought about it like that". I love this illustration shared, it says it all. A small shift in perspective can be exponentially impactful 📈. As my mentor says "we all need a new pair of glasses to look at the world differently. And once you have that view... it'll be hard to go back". One starts to notice things that was never on radar or consideration, because they weren't known (you don't know, what you don't know). I do believe that the best strategies and ac