FLAGSHIP RESEARCH

The State of Accessibility 2026

A case of disequilibrium.

Accessibility is usually treated as a duty owed to a small group. This paper reads it as a market, and a large one. Real demand, thin supply, held apart, and the reasons behind it.

What the paper covers

▶ The size of a market hidden in plain sight,

▶ Why the market stays silent,

▶ The three beliefs that keep businesses from serving it,

▶ Five moves a company can make to close the gap to tap the market. Find out more.

Cover of the report "The State of Accessibility 2026: A case of disequilibrium" by Purple inc.

An inside page of the report, shown blurred, with a diagram and body text.

ARTICLES

Blog

Bringing unseen perspectives to shape decision making.

Subscribe

The future of airports

Accessibility, robotics, and human touch. Flying is something we all optimise for. No matter how frequent the flyer, we're always iterating to get our travel routine down to a T. The airport journey has been built around self-service. Yet only about 55% of travellers use it (SITA). You'd expect faster take-up from people this obsessed with optimising. But nearly half still turn to a person, wanting a better experience than the standard app gives. In 2024, about 9.4 billion pa

Research

Nikhita

Aug 154 min read