STRATEGY · INSIGHTS · ACCESSIBILITY

Make your business usable by all. Make it fully accessible.

I help brands build a business that consumers love and teams will stand behind, using sharp strategy, deep insights, and end-to-end accessibility integrated across the business.

17 years with global sports and retail brands, across India and The Netherlands.

What I do

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WHAT I DO

Two core services.

ACCESSIBILITY INTEGRATION

Accessibility integrated across your culture and business.

For all brands, I help turn accessibility into a competitive advantage, and make your workplace, culture, products, and services more accessible. .

I bring in a trusted specialized network covering legal, HR, and technology.

Accessibility offer

STRATEGY & INSIGHTS PARTNER

Sharp strategy backed by real consumer insight.

For sports DTC brands that are growing fast and need structure, I create multi-year strategies, provide industry-wide best practices, and insider perspective from top global brands.

I help you tackle the right questions and build a clear path forward on where to play and how to win.

Strategy offer

SECTOR EXPERIENCE & FOCUS

Sports

Lifestyle

Retail & Ecom.

EMEA

The Netherlands

India

WHY PURPLE

Uniquely positioned to help you.

A rare combination of skill and perspectives, to deliver on both commercial strategy and total accessibility.

Leadership roles · 17 years with Nike & Walmart · Targeted skills · Vast network · Strong community · Lived experience

About me

WORK WITH ME

Ready to build
something that lasts?

Whether you are a startup finding your footing or an established brand entering new markets, let's talk possibilities.

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Read the latest thinking and research on sports, accessibility, and business.

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