Research & Blog

Ever been on the market for something specific — exactly how you imagined it? Like that perfect all-rounder bag… or that water bottle that’s big enough but not too bulky.  For me it was that perfect lipstick shade. You know the one that makes you feel like you’ve got your life together?  After much trial (and mostly errors), I did manage to zero in on 'the one', only to discover a few months later… it’d been discontinued. 🫠  We know there is method to this madness; often dri

"Does anyone have any injury or restricted movement that I should know about?" A simple question, yet quite impactful.  I'm someone who takes a minute (or ten!) to try a new form of exercise 🙋🏽‍♀️ especially in a group setting. It's mostly self consciousness about how I'll be seen faring. Over time, I’ve come to realize just how much trainers can influence here- their vibe and approachability, sets the tone. One of my fav pilates studios in Amsterdam, has trainers who start