Research & Blog

Anyone else letting the A-E nutrition labels influence their grocery decisions?  It's been a debate, I know, but for a minute back there I did give in to the tiny reassurance I got from choosing greener scored foods. Apple has launched a similar concept, for accessibility.  They're calling it Accessibility Nutrition Labels.  I got deeper into it on March 8th (IWD) when I was trying to build an app of my own, thanks  Lovable  for making it happen. These accessibility nutrition

I spend a good amount of time reading industry reports. One I look forward to is The State of Fashion  by BoF and McKinsey. Here’s my take on the 2026 edition. > Tariffs Tariffs will continue to shape the global fashion industry. Last year’s spike forced brands to reshuffle assortments, protect margins, and find new manufacturing partners. Industry leaders describe 2026 as “challenging,” with 46% expecting conditions to worsen. With recent geopolitical developments, that numb

" Any dietary requirements we should be aware of? " More than a decade ago, this was not a common question. In India, vegetarian food options were abundant and taken for granted. Europe was my reality check. I'd pre-check menus before accepting any invite or request that a dish be re-made "sans viande ni poisson". A different state of affairs now. Various needs are preempted and catered to, menus are filled with little symbols showing the range of options. And if not, consume

Anyone else been tuning in to 2026 Winter Olympics?? The run-up to the Games and the competitions have been world class; with BTS drama and off-slope confessions tea-worthy.  I caught the highlights from the  Opening Ceremony , it was grand. It had 21 million+ viewers (just US), and early signals show very high intent to keep watching. Know more after the Games, but a strong opening could be a great conversion story. No surprises, Norway is leading the medal count, followed b

Back in Amsterdam after my annual winter trip to Delhi. This time also visited to Mumbai, Kochi, and Jaipur. An observation from the travel: sportswear in India is just everywhere.  In a country where traditional wear naturally makes up a big part of fashion, the scale of sportswear adoption is hard to miss.  Growing up in India in the ’90s, you knew you’d arrived if you were seen wearing a product from ‘abroad’. International brands were scarce, best way to score them was th

Thank you  Ingrid Tappin  and  Diverse Leaders in Tech  for inviting this conversation and giving the opportunity to share my perspective on building more inclusive and accessible cultures. Open communication and a focus on business impact remain core to how we all can create that culture.  I appreciate the acknowledgment, it reinforces the importance of showing up with authenticity and consistency 🙌

An engaging conversation with amazing leaders from the tech industry on navigating the Netherlands life as an expat.

What is accessibility? ​ Accessibility means ensuring that everyone, including people with mobility or cognitive limitations, can easily access and use products, services, digital platforms, and physical environments. ​ Why this matters? ​ One in four people will experience a functional or mobility limitation in their lifetime. That reality shapes how they interact with products, services, and spaces. When companies design with higher access* in mind, they don’t just do the r

"Ma'am, would you like help with your bag?" I was recently boarding my flight back to Amsterdam from Delhi when the stewardess asked me this question that I’d almost brushed off. It wasn’t the usual “welcome aboard”; she was actually offering to lift my cabin bag into the overhead bin. I said yes. Seconds later, all was done. No fuss. No silent panic about holding up the line. As someone who usually needs help lifting bags overhead, the boarding process can feel slightly nerv

⏪ Throwback to this time last year: I was at the Paris 2024 Paralympic Games. An unforgettable experience.  The first game I saw was wheelchair basketball (USA vs Spain). The energy in the Arena was electric ⚡ — music, noise, excitement everywhere. The Paralympics took place just two weeks after the Olympics, and I’d expected the buzz to have faded. But I was proven wrong; stadiums were packed, crowds were still pouring in, and it felt like the place to be. I even got the cha

Ever been mid meetings and thought.. hmm, tough crowd. I’ve been there 🙋🏽‍♀️ My presentations would be airtight; clear on the outcomes we were working towards and how we'd be getting there. And it would work, my messages would land. But was I getting the fist bumps, the instant buy-ins, and the “let’s go” energy? Not always, no. I'd then find myself in soap-box moments where I'd be reminding my peers (and myself) why we were doing what we were doing 🎯. 'The why' needs adeq

Was waiting for the dust to settle on this one.  DE&I initiatives have gone through the wringer in the last 6-9 months (as we know), been interesting to see how some have used this moment to step away from them, while others have found a way to stay the course. Came across this article from  The MBS Group  that zooms in on how UK retailers are still trying to stay committed and 'quietly carrying on' . It's not the full picture as its a zoom in on retail, but retail is a prett

"I never thought about it like that".  I love this illustration shared, it says it all.  A small shift in perspective can be exponentially impactful 📈. As my mentor says "we all need a new pair of glasses to look at the world differently. And once you have that view... it'll be hard to go back".  One starts to notice things that was never on radar or consideration, because they weren't known (you don't know, what you don't know).  I do believe that the best strategies and ac

Earlier this month, I had the chance to meet a Paralympian, professional rower, Gold Medallist in London 2012, and mental health advocate, David Smith. Mental health is simply part of the human experience and thats why it becomes imperative to elevate this conversation and most importantly to reduce any stigma. With the month of May dedicated to mental health, the objective of our conversation was to spread awareness about the topic and reiterate the importance of building an

Article published by Harvard Business Review Hiring and growing diverse talent is much more than a box to check. Intentionally creating a sense of belonging at workplaces increases retention and thereby reduces cost from workforce turnover. Thus proving that DE&I agendas to have tangible business impacts. Read the full article below.

An experience to remember I took a quick scan of the people around me as I boarded my flight to Berlin. I had a small carry-on suitcase that needed to be stored away; there was no way I was single-handedly swinging that thing over my head into the overhead locker in swift moves like a jungle cat. The crowd around me looked neutral, as they should ; I ended up requesting the person behind me in queue to help in storing my suitcase away. His initial iciness melted away as he no

“I have a dream,” he said—and created history. I have one too. Mine is about shaping the future. I dream of a world where acceptance is unconditional, judgment is obsolete, and empathy isn’t a virtue—it’s second nature. It sounds idealistic, maybe even delusional. I found myself on a quest towards getting closer to this ‘dream state’, which resulted in the inception of 9Fables with the core mission to expand and reimagine perspective . Perspective comes with first hand experi

It was a classic cold and windy afternoon in Amsterdam. I was sitting in my home office, feeling quite speechless as I recall. I had just gotten off a zoom call with my boss at the time- in the last few minutes of our meeting, he casually dropped in a bombshell of a suggestion - hey why don’t you start a community or group here in office for people to talk about disabilities? You can talk about what you go through…   Um, WHAT. All sorts of thoughts raced through my mind. Is h