top of page
Accessibility Prepares Your Website For AI Search
Wooden walkway flanked by lotus ponds leading to a Thai-style pavilion at the resort entrance. What I learned building Purple's website, and why the work brands have been postponing for compliance might be the same work that decides whether they get found. Building Purple's website over the past few weeks has surfaced an insight that has shifted how I think about the next decade of digital strategy. The work that goes into making a website accessible is, in practice, the same
Jun 147 min read
"Exploring is for everyone"
When a brand commits to accessibility, end to end On 14 April 2026, The North Face launched the Universal Collection. I have been turning it over in my head since, partly because the product is beautiful, mostly because the way they got there is the most complete example of accessibility-led design I have seen from a mainstream consumer brand in a while. This post is about why this launch matters, and what it tells us about where accessibility is heading as a business discipl
May 146 min read
A strategist’s case for accessibility & inclusive design
Image credit: Font adaptive cutlery collection combines aesthetics and accessibility The strategies I’ve found most interesting, across years of consumer and retail work, were built around a single, specific friction. The narrower the brief, the sharper the work got. A clear friction is a gift to a strategist. It tells you what to start, stop, continue, and what success looks like. Removing frictions, is also the work of accessibility. The very purpose of its existence. This
May 74 min read
The Winter Paralympics '26. Beyond the numbers.
The Paralympic Games is a movement 50 years in the making. It is a platform showcasing excellence and a growing global audience, and has set in motion a value chain that is making sport, and the world around it, more equitable. The Milano Cortina Winter Games closed strong on 15 March, with Oksana Masters leaving Italy as the most decorated Winter Paralympian in history, with four golds at these Games alone. Numbers at a glance: Athlete participation reached 611, up from 502
Mar 285 min read
Accessibility Nutrition Labels
Anyone else letting the A-E nutrition labels influence their grocery decisions? It's been a debate, I know, but for a minute back there I did give in to the tiny reassurance I got from choosing greener scored foods. Apple has launched a similar concept, for accessibility. They're calling it Accessibility Nutrition Labels. I got deeper into it on March 8th (IWD) when I was trying to build an app of my own, thanks Lovable for making it happen. These accessibility nutrition
Mar 162 min read
State of Fashion 2026
I spend a good amount of time reading industry reports. One I look forward to is The State of Fashion by BoF and McKinsey. Here’s my take on the 2026 edition. > Tariffs Tariffs will continue to shape the global fashion industry. Last year’s spike forced brands to reshuffle assortments, protect margins, and find new manufacturing partners. Industry leaders describe 2026 as “challenging,” with 46% expecting conditions to worsen. With recent geopolitical developments, that numb
Mar 62 min read
Accessibility: good business sense
" Any dietary requirements we should be aware of? " More than a decade ago, this was not a common question. In India, vegetarian food options were abundant and taken for granted. Europe was my reality check. I'd pre-check menus before accepting any invite or request that a dish be re-made "sans viande ni poisson". A different state of affairs now. Various needs are preempted and catered to, menus are filled with little symbols showing the range of options. And if not, consume
Feb 252 min read
Milano Cortina Winter Olympics 2026: sports, style, strategy
Anyone else been tuning in to 2026 Winter Olympics?? The run-up to the Games and the competitions have been world class; with BTS drama and off-slope confessions tea-worthy. I caught the highlights from the Opening Ceremony , it was grand. It had 21 million+ viewers (just US), and early signals show very high intent to keep watching. Know more after the Games, but a strong opening could be a great conversion story. No surprises, Norway is leading the medal count, followed b
Feb 122 min read
Indian sneaker culture
Back in Amsterdam after my annual winter trip to Delhi. This time also visited to Mumbai, Kochi, and Jaipur. An observation from the travel: sportswear in India is just everywhere. In a country where traditional wear naturally makes up a big part of fashion, the scale of sportswear adoption is hard to miss. Growing up in India in the ’90s, you knew you’d arrived if you were seen wearing a product from ‘abroad’. International brands were scarce, best way to score them was th
Feb 102 min read
In Conversation with DLiT
Thank you Ingrid Tappin and Diverse Leaders in Tech for inviting this conversation and giving the opportunity to share my perspective on building more inclusive and accessible cultures. Open communication and a focus on business impact remain core to how we all can create that culture. I appreciate the acknowledgment, it reinforces the importance of showing up with authenticity and consistency 🙌
Jan 201 min read
bottom of page