Research & Blog

The Paralympic Games is a movement 50 years in the making. It is a platform showcasing excellence and a growing global audience, and has set in motion a value chain that is making sport, and the world around it, more equitable. The Milano Cortina Winter Games closed strong on 15 March, with Oksana Masters leaving Italy as the most decorated Winter Paralympian in history, with four golds at these Games alone. Numbers at a glance: Athlete participation reached 611, up from 502

Ever been on the market for something specific — exactly how you imagined it? Like that perfect all-rounder bag… or that water bottle that’s big enough but not too bulky. For me it was that perfect lipstick shade. You know the one that makes you feel like you’ve got your life together? After much trial (and mostly errors), I did manage to zero in on 'the one', only to discover a few months later… it’d been discontinued. 🫠 We know there is method to this madness; often dri